Update: Penn State New Kensington is not currently enrolling new students. Current students can access academic advising and degree planning through campus services.
Overview
The Management and Marketing Option allows students to specialize through an 18-credit concentration in management and marketing, pivotal to the success and growth of businesses in the 21st century.
Management
In a rapidly evolving environment, effective management remains crucial. Our program equips you to:
- Address critical day-to-day business challenges
- Innovate organizational design
- Utilize essential management tools
Marketing
Marketing plays a pivotal role in stimulating demand for products and services. Our curriculum teaches you to:
- Analyze and respond to consumer preferences
- Innovate in product development
- Develop effective pricing and advertising strategies
Career Opportunities
Graduates of the Management and Marketing Option are prepared for diverse careers across various sectors:
- Consulting firms
- Government agencies
- Business startups
- Family-owned businesses
- Marketing management
- Brand management
- Advertising
- Retail
- Consumer affairs
