Overview
The Management and Marketing Option allows students to specialize through an 18-credit concentration in management and marketing, pivotal to the success and growth of businesses in the 21st century.
Management
In a rapidly evolving environment, effective management remains crucial. Our program equips you to:
- Address critical day-to-day business challenges
- Innovate organizational design
- Utilize essential management tools
Marketing
Marketing plays a pivotal role in stimulating demand for products and services. Our curriculum teaches you to:
- Analyze and respond to consumer preferences
- Innovate in product development
- Develop effective pricing and advertising strategies
Career Opportunities
Graduates of the Management and Marketing Option are prepared for diverse careers across various sectors:
- Consulting firms
- Government agencies
- Business startups
- Family-owned businesses
- Marketing management
- Brand management
- Advertising
- Retail
- Consumer affairs
